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Article: Masstige

Citation

Truong, Yann; McColl, Rod; Kitchen, Philip J (2009). "New luxury brand positioning and the emergence of Masstige brands". Journal of Brand Management. 16 (5–6): 375–82. doi:10.1057/bm.2009.1. S2CID 167805504. SSRN 2528078.

Proposed edit: url=https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2528078_code2329274.pdf?abstractid=2528078&mirid=1|





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